Description
Welcome to the world of interviews, journalists and spokespersons!
The session starts with a simple diagnostic exercise. A video reporter will surprise your team – can they explain your organisation’s goals? These interviews will form the beginning of a quest that will lead us, via “messaging”, “inverted pyramids” and “bridging”-techniques, to finding the Best Spokesperson of the Day! The practical approach ensures that, by the end of the workshop, participants will master the basic principles of media training.
The session starts with a simple diagnostic exercise. A video reporter will surprise your team – can they explain your organisation’s goals? These interviews will form the beginning of a quest that will lead us, via “messaging”, “inverted pyramids” and “bridging”-techniques, to finding the Best Spokesperson of the Day! The practical approach ensures that, by the end of the workshop, participants will master the basic principles of media training.
